Introduction to Social Media

Categories: Marketing, Social Media
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About Course

Social media has become an integral part of our daily lives. It has changed the way we communicate, share information, and interact with each other. In this course, we will introduce you to the world of social media, its history, and its impact on society. We will explore different social media platforms, their features, and how to use them effectively. You will also learn about the benefits and risks associated with social media use and how to stay safe online.

Course Objectives: Upon completion of this course, you will be able to:

  • Understand the history and evolution of social media
  • Identify different social media platforms and their features
  • Use social media effectively for personal and professional purposes
  • Understand the benefits and risks associated with social media use
  • Develop strategies for staying safe online
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What Will You Learn?

  • Module 1: Introduction to Social Media
  • Definition and history of social media
  • Types of social media platforms
  • The impact of social media on society
  • Module 2: Social Media Platforms
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Snapchat
  • TikTok
  • Module 3: Using Social Media Effectively
  • Creating a profile and building a network
  • Sharing and consuming content
  • Engaging with others on social media
  • Managing privacy and security settings
  • Module 4: Benefits and Risks of Social Media Use
  • Advantages of social media
  • Disadvantages and risks of social media use
  • Strategies for managing social media use
  • Module 5: Staying Safe Online
  • Common online threats and risks
  • Strategies for protecting personal information
  • Online etiquette and responsible use of social media
  • Assessment:
  • Assessment will be based on the completion of quizzes, assignments, and a final project. The final project will require students to create and manage a social media account for personal or professional use and present their findings and experiences to the class.

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